{"id":251,"date":"2010-10-20T23:15:57","date_gmt":"2010-10-20T23:15:57","guid":{"rendered":"http:\/\/lifeiswhathappens.ca\/?p=251"},"modified":"2026-01-14T22:34:56","modified_gmt":"2026-01-14T22:34:56","slug":"customer-loyalty-programs","status":"publish","type":"post","link":"https:\/\/lifeiswhathappens.ca\/?p=251","title":{"rendered":"Customer Loyalty Programs"},"content":{"rendered":"\n<p>This is an interesting article published Oct 11, 2010 in the Globe and Mail. Here is the link:<br><br><a href=\"https:\/\/www.blogger.com\/#\">http:\/\/www.theglobeandmail.com\/report-on-business\/your-business\/grow\/customer-experience\/why-you-shouldnt-just-reward-your-best-customers\/article1753081\/<\/a><br><br>Be sure to click the 3 headings in the middle of the article to read the full article. If you have ever thought of putting in a customer loyalty program, read this first.<br><br>Even if you haven&#8217;t given customer loyalty a thought, there are some interesting suggestions for observing customer behaviour, trying to move less frequent customers up to being more frequent customers and looking at customers in different ways &#8211; such as &#8211; recency, frequency &amp; monetary. Often a short article helps you rethink a situation and helps you move from that 20%\\80% plateau &#8211; that is 80% of your sales come from 20% of your customers.<br><br>I know that 80% of my sales come from 20% of my patterns. It is often a case of buying what has worked in the past against trying something new. We eat a lot of pasta in our house because it works &#8211; but it does create a repetitive cycle. Maybe it&#8217;s time to try just one new pattern or one new pasta.<br><br>May I suggest patterns by Maddy Laine. Here is the link:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.blogger.com\/#\"><img decoding=\"async\" src=\"https:\/\/lifeiswhathappens.ca\/wp-content\/uploads\/2026\/01\/109sw.jpg\" alt=\"\"\/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.blogger.com\/#\">http:\/\/www.infiknit.com\/designers-maddy-laine-c-66_97.html<\/a><br><br>Maddy is a Canadian designer from Quebec. Her patterns are very straightforward, often just 2 pages in length, with multiple sizing and lots of interest, yet not too daunting.<br><br><br>Now to break the &#8220;spaghetti again tonight&#8221; syndrome &#8211; I know &#8211; &#8220;Meatball (Kefta) Tajine&#8221; from Herring &amp; Haggis <a href=\"https:\/\/www.blogger.com\/#\">http:\/\/www.haggisandherring.com\/<\/a><br><br>and you thought that this was a boring old business site.<br><br>Drop by often &#8211; you never know what&#8217;s cooking or knitting or selling!!!<br><br>Have a great evening<br><br>Carol<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an interesting article published Oct 11, 2010 in the Globe and Mail. Here is the link: http:\/\/www.theglobeandmail.com\/report-on-business\/your-business\/grow\/customer-experience\/why-you-shouldnt-just-reward-your-best-customers\/article1753081\/ Be sure to click the 3 headings in the middle of the article to read the full article. If you have ever thought of putting in a customer loyalty program, read this first. Even if you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=251"}],"version-history":[{"count":2,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":618,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/251\/revisions\/618"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/media\/617"}],"wp:attachment":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}