{"id":2841,"date":"2010-10-20T20:19:00","date_gmt":"2010-10-20T20:19:00","guid":{"rendered":"https:\/\/lifeiswhathappens.ca\/?p=2841"},"modified":"2026-01-15T17:32:51","modified_gmt":"2026-01-15T17:32:51","slug":"customer-loyalty-programs-2","status":"publish","type":"post","link":"https:\/\/lifeiswhathappens.ca\/?p=2841","title":{"rendered":"Customer Loyalty Programs"},"content":{"rendered":"<p>This is an interesting article published Oct 11, 2010 in the Globe and Mail. Here is the link:<\/p>\n<p><a href=\"http:\/\/www.theglobeandmail.com\/report-on-business\/your-business\/grow\/customer-experience\/why-you-shouldnt-just-reward-your-best-customers\/article1753081\/\">http:\/\/www.theglobeandmail.com\/report-on-business\/your-business\/grow\/customer-experience\/why-you-shouldnt-just-reward-your-best-customers\/article1753081\/<\/a><\/p>\n<p>Be sure to click the 3 headings in the middle of the article to read the full article. If you have ever thought of putting in a customer loyalty program, read this first.<\/p>\n<p>Even if you haven&#8217;t given customer loyalty a thought, there are some interesting suggestions for observing customer behaviour, trying to move less frequent customers up to being more frequent customers and looking at customers in different ways &#8211; such as &#8211; recency, frequency &amp; monetary. Often a short article helps you rethink a situation and helps you move from that 20%80% plateau &#8211; that is 80% of your sales come from 20% of your customers.<\/p>\n<p>I know that 80% of my sales come from 20% of my patterns. It is often a case of buying what has worked in the past against trying something new. We eat a lot of pasta in our house because it works &#8211; but it does create a repetitive cycle. Maybe it&#8217;s time to try just one new pattern or one new pasta.<\/p>\n<p>May I suggest patterns by Maddy Laine. Here is the link:<br \/>\n<a href=\"http:\/\/lifeiswhathappens.ca\/wp-content\/uploads\/2010\/10\/109sw.jpg\"><img decoding=\"async\" alt=\"\" border=\"0\" id=\"BLOGGER_PHOTO_ID_5530234638995510098\" src=\"http:\/\/lifeiswhathappens.ca\/wp-content\/uploads\/2010\/10\/109sw.jpg\" style=\"cursor: hand;float: left;height: 193px;margin: 0px 10px 10px 0px;width: 125px\" \/><\/a><a href=\"http:\/\/www.infiknit.com\/designers-maddy-laine-c-66_97.html\">http:\/\/www.infiknit.com\/designers-maddy-laine-c-66_97.html<\/a><\/p>\n<p>Maddy is a Canadian designer from Quebec. Her patterns are very straightforward, often just 2 pages in length, with multiple sizing and lots of interest, yet not too daunting.<\/p>\n<p>\nNow to break the &#8220;spaghetti again tonight&#8221; syndrome &#8211; I know &#8211; &#8220;Meatball (Kefta) Tajine&#8221; from Herring &amp; Haggis <a href=\"http:\/\/www.haggisandherring.com\/\">http:\/\/www.haggisandherring.com\/<\/a><\/p>\n<p>and you thought that this was a boring old business site.<\/p>\n<p>Drop by often &#8211; you never know what&#8217;s cooking or knitting or selling!!!<\/p>\n<p>Have a great evening<\/p>\n<p>Carol<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is an interesting article published Oct 11, 2010 in the Globe and Mail. Here is the link: http:\/\/www.theglobeandmail.com\/report-on-business\/your-business\/grow\/customer-experience\/why-you-shouldnt-just-reward-your-best-customers\/article1753081\/ Be sure to click the 3 headings in the middle of the article to read the full article. If you have ever thought of putting in a customer loyalty program, read this first. Even if you [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2842,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knitting"],"_links":{"self":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/2841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2841"}],"version-history":[{"count":1,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/2841\/revisions"}],"predecessor-version":[{"id":2843,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/2841\/revisions\/2843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/media\/2842"}],"wp:attachment":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}