{"id":3560,"date":"2010-12-08T05:55:00","date_gmt":"2010-12-08T05:55:00","guid":{"rendered":"https:\/\/lifeiswhathappens.ca\/?p=3560"},"modified":"2026-01-15T17:49:02","modified_gmt":"2026-01-15T17:49:02","slug":"got-claw","status":"publish","type":"post","link":"https:\/\/lifeiswhathappens.ca\/?p=3560","title":{"rendered":"Got claw…."},"content":{"rendered":"\n\n\n\n
<\/a><\/td>\n<\/tr>\n
Lobster Mitten<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

I read the other day that, because of the recession, there is now a surfeit of lobster on the east coast and the department of fisheries is thinking of running an ad campaign to promote the sale of lobsters. I wonder if it will be a little like the milk campaign – “Got Milk”. You remember the one with the face that had a moustache of milk. This promotion was, apparently a huge success.<\/p>\n

So I was thinking of parallels to Got Milk – yes, Got Claw could work – Got Tail? – well, it does have other connotations. A quick Google search brought up some memorable campaigns, many are still with us to-day. They could borrow from Rice Crispies and use “Snap Crackle and Pop” or the yellow pages – “Let your fingers do the walking”,  better probably before the lobster is cooked. “Go to work on an egg” was popular in Britain – I’m not sure that you would get there on a lobster. From “Diamonds are Forever” – “Crustaceans are Forever” – well not if they are going to be your next meal!<\/p>\n

Now, if we tried some of these for a knitting campaign, we might end up with – “let your fingers say the words….(I love you)…” or “Sweaters are Forever” and I won’t add, especially if you never wear them. “Got Wool – Will Knit” would work; but I don’t think that “Snap Crackle and Pop” would!<\/p>\n

The picture is of a lobster mitt that I designed at the request of a yarn store on the east coast.  It was a lot of fun to do.  All ideas for a lobster and\/or yarn campaign welcome.<\/p>\n

Dinner tonight – you got it – lobster<\/a>! Here is a link to a site called “Lobsters with Laura”. You won’t have to eat alone!<\/p>\n

Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"

Lobster Mitten I read the other day that, because of the recession, there is now a surfeit of lobster on the east coast and the department of fisheries is thinking of running an ad campaign to promote the sale of lobsters. I wonder if it will be a little like the milk campaign – “Got […]<\/p>\n","protected":false},"author":1,"featured_media":3561,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13,10],"tags":[],"class_list":["post-3560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unicorns","category-words"],"_links":{"self":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/3560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3560"}],"version-history":[{"count":1,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/3560\/revisions"}],"predecessor-version":[{"id":3562,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/posts\/3560\/revisions\/3562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=\/wp\/v2\/media\/3561"}],"wp:attachment":[{"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lifeiswhathappens.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}