In going back to YouTube to double check something in their cat video, I found this expanded video on how IKEA actually made the film. If you love cats, you’ll like this one.
I love cats, but I also like explanations of how things came to be. I like to explore the thinking behind an idea or a project. I am fascinated with how the creative mind works. Often the greatest ideas are born of common needs, or common observations.
The classic, of course is the “discovery” of gravity, supposedly because an apple fell from a tree on or near Isaac Newton. I watch Shark Tank with my youngest. I am always fascinated with the ideas that people bring to the show. There was the guy with the golf ball washer and the woman who invented a way of recycling the lipstick left in the bottom of your tube, into more usable lipstick.
I love fresh thinking. Something that gets us out of the rut. Edward De Bono was a master of Lateral Thinking. He devised “tricks” to force us out of the rut and possibly force us into a new direction. I have written about using random words in your solution to a problem before.
For example you select a random word from the dictionary or maybe now from the internet and use this word to solve a current problem. Let’s say that the current problem is slow sales and the word of the day is “Chagrin.” How can I use something that means an annoyance or an embarrassment to improve sales?
Can I:
1. Create a funny but embarrassing video?
2. Can I dress up a character to stand outside my shop to get attention?
3. Can I call a lot of customers, which may be an annoyance?
4. Can I look at what might be annoying customers about my business and change it?
5. How can I take the “cha” out of chagrin and just leave a “grin? cha, cha, cha 🙂
These are just a few ideas from one brain. Usually these exercises are done in a group, to spread the ideas over several different thinking styles and to trigger other thought directions in the group.
Please post any ideas you may have.
Have a great day!!