Horticulturists know a lot about “branding.” Somehow a plant called Aurinia Saxatilis doesn’t have the same “fly off the shelf” quality as Basket of Gold does. Nor does “madwort,” an earlier name, which was fortunately changed. Even though the plant was believed to cure forms of mental illness, it deserved a better name.
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| Basket of Gold |
Similarly Myosotis Scorpioides Semperflorens, sounds much better as Forget-Me-Nots. How anyone could give such a small flower, this burdensome name is beyond me. Better to forget the first moniker and go with the second.
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| Forget-Me-Not |
One of my favourites is Ornithogalum Umbellatum, more lyrically known as Star of Bethlehem – the magic of a winter’s night caught in a garden’s border.
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| Star of Bethlehem |
Flowers need romantic names that suggest a story. Other products need names to show what they can deliver. These pictures were all taken with my Canon Powershot. I like the idea of powerful images “exploding” in front of you. The brand Canon says this to me.
Have a phenomenal day!



